market analysis
- Created by: ishah
- Created on: 09-12-13 20:43
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- Analysing markets
- when firm looks at market in depth and detail
- need to know features of a market
- needs to know
- market size
- market share of firms
- trends
- costs +difficulties
- patterns of sales
- adv market anaysis
- where buss stands against compets
- use data to inform buss dec's
- identify strengths/weakness
- strategic planning
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