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    • Gave participants word lists like the ones below. STM was tested with immediate recall, LTM was tested after 20 minutes.
    • Acoustically similar, semantically different
      • Cat, cab, can, cad, cap, map, max
        • Easier to remember in LTMLTM is encoded semantically
    • Acoustically different, semantically similar
      • Great, large, big, huge, broad, long, tall,fat, wide, high
        • Easier to remember in STMSTM is encoded acoustically
    • Not something we would do it in real life
    • Lacks mundane realism & ecological validity = reduces credibility and applicability.
    • 20 minutes = long term memory? He’s been heavily criticised for this. Not really ‘long term’ memory.


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