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  • behaviourist
    • behaviour is learnt
      • research on measurable behaviour
      • this happens through classical conditioning
      • animals and humans learn the same way
    • classical conditioning
      • research demonstrated by Pavlov
        • involves associating stimuli which creates a response
    • operant conditioning
      • behaviour is learnt through experiencing consequences of certain behaviour
        • therefore you would want to either avoid or increase the consequences
          • avoid = punishment
          • increase = reinforcement
            • negative-removing something to encourage or repeat behaviour
              • e.g. putting on suncream before going in the sun
        • put rats in a skinner box
          • rat would activate lever, a food pellet would be released
            • positive reinforcement, rats would repeat that bheaviour
          • animals got electric shock
            • negative reinforcement, they would avoid repeating the behaviour
      • positive
        • helped develop psychology as a science
          • use of objective, measurable, and easily replicated methods
        • practical applications
          • conditioning used in schools and by parents for behaviour
          • classical conditioning used to help treat phobias
      • negative
        • deterministic
          • dismisses the idea that humans have free will or control over their behaviour
        • too simplistic
          • ignores mental processes, conscious insight or awareness of our own behaviour
        • findings from animal studies cannot be generalised to humans
          • different levels of consciousness, emotions, and intelligence, humans are more complex than animals
  • food- unconditioned stimulus
    • salivation- unconditioned response
  • bell-      neutral stimulus
    • no salivation- no response
  • bell- conditioned stimulus
    • salivation- conditioned response


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