below the line marketing
- Created by: MikiViljoen
- Created on: 30-05-14 12:20
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- BELOW-THE-LINE MARKETING
- personal selling
- face-to-face marketing
- seller conducts business in his office
- external sales where seller goes to client
- sales promotions
- in-store discounts
- promotional sponsorship
- exhibitions, shows, expo's
- personal selling
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