Black Panther Marketing

  • Created by: Renumi
  • Created on: 19-03-21 22:49
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  • Black Panther Marketing
    • Hasbro Toys
      • Particular focus on black children
        • underrepresented, shares representation issues with the film
      • Exposes young children, shows the film is family friendly
    • Lexus Cars
      • rich audience - high social grade
      • cars are a tradtionally male audience
      • promotes the film and vice versa
    • Interscope Records
      • young urban black male audience, not necessarily main marvel audience
      • mostly black artists, rapper Kendrick Lamar
    • New York Fashion Week
      • international audience
      • traditionally female audience
    • NBA/Super bowl
      • large audience
        • therefore expensive, communicates quality and the faith Marvel have in the film
        • mainstream
      • traditionally male audience
      • sports fans


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