BS3- Aims, Objectives and Mission Statements
- Created by: 09eatonb
- Created on: 04-01-16 21:43
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- BS3- Aims and objectives of profit and non-profit organisations
- AIMS = what do we do?
- Profit making organisations e.g. businesses
- McDonalds
- Adidas
- Primark
- Pepsi
- Ford
- Non-profit making organisations e.g. charities
- Red Cross
- NHS
- WWF
- Green Peace
- National Trust
- Mission Statement = A formal summery of the aims and values of a company or individual
- MAKE-A-WISH FOUNDATION = We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy
- Non-profit making organisations e.g. charities
- Red Cross
- NHS
- WWF
- Green Peace
- National Trust
- Non-profit making organisations e.g. charities
- GOOGLE = To organise the world's information and make it universally accessible and useful
- Profit making organisations e.g. businesses
- McDonalds
- Adidas
- Primark
- Pepsi
- Ford
- Profit making organisations e.g. businesses
- Who are they aimed at? = stakeholders including: Employees, consumers, investors
- Where can they be found? = Typically on business plans
- How useful are they? = They give framework for evaluating opportunities,it can help establish your brand,
- MAKE-A-WISH FOUNDATION = We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy
- OBJECTIVES = how do we get there?
- SMART objectives
- Measurable
- Achievable
- Realistic
- Time-Specific
- Specific
- SMART objectives
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