Components of Attitude

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    • Affective
      • feelings or an emotional response towards an attitude object
      • known as the emotional component. An evaluation of the attitude object is made here
      • e.g. jogging is pleasurable
    • Behavioural
      • how a person intends to behave or respond towards an attitude object
      • e.g. the individual, knowing jogging is pleasurable and knowing the psychological benefits, will decide to jog 3 times a week


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