• Created by: __Jess
  • Created on: 15-03-23 18:37
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  • Conformity
    • Types of conformity
      • Internalisation
        • Change in public and private beliefs
        • Permanent change
      • Identification
        • Change public opinions but not private
        • Done to fit into a group which has something we value
      • Compliance
        • Changing public opinions but not private
        • Opinions stop as soon as group pressure stops
    • Explanations for conformity
      • Informational social influence
        • Agreeing with the majority view because we believe they know better
      • Normative social influence
        • Agreeing with the majority because we want to be liked
      • Evaluation
        • Strengths
          • Asch (NSI)
          • Lucas - maths problems (ISI)
        • Weaknesses
          • NSI is affected by individual differences
    • Zimbardo
      • Sample
        • 21 emotionally stable students
      • Procedure
        • Students were "arrested" and allocated to role of either prisoner or guard
        • Social roles were reinforced through uniforms and instructions
      • Findings
        • Guards treated prisoners harshly
        • Prisoners tried to rebel and became depressed
      • Conclusion
        • Social roles have a strong influence on behaviour
        • Social roles can be adopted very easily
    • Zimbardo evaluation
      • Strengths
        • High control
          • Increases internal validity
      • Weaknesses
        • Lack of realism
          • Limited real-life application
        • Fromm - Zimbardo may have exaggerated findings




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