Conformity mindmap

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  • conformity
    • explaining conformity
      • informative social influence
        • Look to the majority for guidance, usually present in unfamiliar situations so we seek advice. Often results in internalisation
      • normative social influence
        • we want to appear normal and be one of the majority, we wanted to be accepted in a group, often results in compliance
    • Defined as changing behaviour to be accepted and not rejected
    • Aschs study
      • Weaknesses
        • Aschs study was unethical as the participant was deceive and didnt know they where the only one in the experiment. It doesn’t have high levels of ecological validity and lacks mundane realism because its not a typical task you would complete in everyday life.
        • suffered from demand characteristics
      • Participants were asked to look at a line on a board and determined the length of it
      • All members of the experiment apart from one were confederates. They were all told to give a wrong answer and agree with all other confederates
      • the non confederate conformed as to not be rejected even when the people gave the wrong answer and were seen to have poor eyesight.
        • Participants were asked to look at a line on a board and determined the length of it
    • types of conformity
      • internalisation
        • you change it not only to the public but away from the group too, you internalise the ideas this is a permanent change
      • compliance
        • only changing your behaviour at face value, you change in front of the group but keep your thoughts private
      • identification
        • intermediate amount of compliance, we value membership of a group so we conform our behaviour even if we dont fully agree with it.


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