Evidence F (New Balance)
- Created by: cat997
- Created on: 26-03-16 12:41
View mindmap
- Evidence F
- Raising awareness through a popular sport
- Football
- Supplying Liverpool football kits
- Football
- Using celebrity endorsement
- New market
- A way to get into the UK market
- Flagship stores
- Internal growth
- Increase visibility
- Main shop in country
- 500 stores in Asia
- Cheaper costs for distribution in Asia
- Challenges of expanding
- Cultural differences
- Communication
- Loss of control
- Leads to diseconomies of scae
- Timezone differences
- Leads to diseconomies of scae
- Exchange rate fluctuations
- Cultural differences
- Raising awareness through a popular sport
Similar Business Studies resources:
Teacher recommended
Comments
No comments have yet been made