Evidece G (New Balance)
- Created by: cat997
- Created on: 27-03-16 14:21
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- Evidence G
- Market leader (in terms of country) = Asia Pacific
- Then Europe
- Point of focus for footwear manufacturers
- Cheap costs, so profit can be larger
- Increase in disposable incomes
- People in that country have more money to spend on things that aren't necessities, e.g. fancy traiers
- Footwear market expected to grow
- New Balances success likely to continue
- Due to increased demand, innovative design + styles and celebrity endorsement
- Competitors
- Nike, Adidas, Reebok, Puma
- Along with New Balance, have 70% share of the market
- Nike, Adidas, Reebok, Puma
- Market leader (in terms of country) = Asia Pacific
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