FASHION HISTORY
- Created by: sophieolivia1999
- Created on: 23-01-18 08:45
View mindmap
- FASHION HISTORY
- 1920 - 1930
- Coco Chanel
- fashion icon, influential designer
- meet the needs of the modern and give women freedom of movement
- trousers / tweeds / little black dress / blazers / raincoats / slingback shoes etc.
- designed comfortable, loose blouses, chemise dresses and clothes that were sporty and relaxed
- no corsets - fewer linings, lighter and more flexible
- broke away from fussy overdecorated norm of 20th century
- 1916 - knitted jersey -cheap to produce cardigans and twinsets
- adapted men's tailoring producing classic suits with short skirts. good cut finish and high quality fabric
- Context
- post WW1
- Prohibition
- women earned their right to vote and entered workplace
- increasing prosperity
- people had more money to spend - leisure
- Paris influence
- 1930
- gradual spread of electricity
- designers could design new ranges of products using new technology
- outbreak of WW1 in 1939
- middle class homes had consumer durables, radio, toasters, fridges etc
- living standards improved - demand increased - advertising important new industry
- gradual spread of electricity
- Wall Street Crash 1929
- advertising used to motivate people to begin spending again
- Fashion
- no more corsets
- sportswear to support encouraged active lifestyle
- heels became higher - 2 to 3 inches
- Flapper
- hemlines rose to allow for new charleston craze
- functional and flattened the bust as a pose to accentuating it
- dropped waist
- long skirts replaced with shorter and trousers
- more practical
- relaxed
- masculine
- Coco Chanel
- 1940 - 1950
- Fashion
- theme of glamour returned 1940
- 'New look' by Dior
- riots = inappropriate as thought to be wasteful
- women were attacked for wearing the fashion
- conservative approach to fashion
- full skirts and tight bodices
- provided women with extravagance
- clothes rationed - materials scarce - hem lines rose - knee length
- evening dresses still glamarous
- 'New look' by Dior
- theme of glamour returned 1940
- Baby Boomers
- growing up into powerful and highly impressionable teenagers
- important target market group - teens
- teenagers not existed before 1950s
- teens used to wear what their parents wore
- Girls - tight bodices, full skirts , wide belts, flat shoes
- Boys - teddy boys - long drape trousers, narrow jackets, thick-soled shoes
- tv - helped touch peoples lives all over the world. creating new wants and dictating spending patterns
- Fashion
- 1960 - 1970
- Context
- young people rebelled against ideas and fashions of parents
- age of 'flower power' , hippies and experimentation
- mini-skirt, Op art , space travel, Mary Quant, unisex trousers
- Fashion
- youth culture = street fashion = haute couture
- hippie movement
- interest in ehtnic and indian clothing
- culture of the east
- continue to influence designers today
- development of new young markets for designers
- RTW lines developed fuelled by media, pop culture and advertising
- Designers
- Vivienne Westwood
- ******* collection - studded, strapped buckled clothing
- shocking at the time
- influential shop, leather and rubber clothing
- influence mainstream fashion. setting off the punk trend
- underwear worn as over wear - corsets - crinolines
- grunge - torn clothing, exposed seams
- Issey Miyake
- Mary Quant
- unisex trouser suits
- mini skirt
- Vivienne Westwood
- Context
- 1920 - 1930
- inspired the look of the 50's
- full skirts and narrow waists
- 'New look' by Dior
- riots = inappropriate as thought to be wasteful
- women were attacked for wearing the fashion
- conservative approach to fashion
- taken up by teens
Comments
Report
Report
Report
Report
Report
Report
Report
Report
Report
Report
Report