Gamification MOOC Week 1
My notes for the first week of this MOOC on Coursera by Kevin Werbach at University of Pennsylvania
https://class.coursera.org/gamification-004/
- Created by: TomCorf
- Created on: 06-02-15 15:44
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- Gamification 'The use of game elements and game design techniques in a non game context
- Case studies
- Nike +
- tracking data
- Compete with and get encouragement from friends
- Weight Watchers groups as a team activity
- Free coffee after ten purchases from Starbucks
- Credit card airmiles
- Nike +
- Why study gamification?
- An emerging business practice
- Games are powerful things
- Lessons from psychology, design, strategy, technology
- It's harder than it appears
- Where gamification can add value and motivation
- External
- Marketing
- Sales
- Customer engagement
- Example: ClubPsych
- Internal
- HR
- Productivity enhancement
- Crowdsourcing
- Example: Microsoft inter-office competition to spot language bugs
- Behavior change
- Health and wellness
- Sustainability
- Personal finance
- Example: reward non speeding drivers for not speeding
- External
- Case studies
- goals and challenges
- Nike +
- tracking data
- Compete with and get encouragement from friends
- Nike +
- Augmenting the experience of 'real world' running
- Zombies RUN!
- Case studies
- Weight Watchers groups as a team activity
- Free coffee after ten purchases from Starbucks
- Credit card airmiles
- Case studies
- Zombies RUN!
- Game elements - 'the toolbox'
- Progression
- Avatars
- Gamification 'The use of game elements and game design techniques in a non game context
- Why study gamification?
- An emerging business practice
- Games are powerful things
- Lessons from psychology, design, strategy, technology
- It's harder than it appears
- Where gamification can add value and motivation
- External
- Marketing
- Sales
- Customer engagement
- Example: ClubPsych
- Internal
- HR
- Productivity enhancement
- Crowdsourcing
- Example: Microsoft inter-office competition to spot language bugs
- Behavior change
- Health and wellness
- Sustainability
- Personal finance
- Example: reward non speeding drivers for not speeding
- External
- Why study gamification?
- Points
- Game elements - 'the toolbox'
- Progression
- Avatars
- Game elements - 'the toolbox'
- Quests/ Goals
- Social graph - your friends /connections /competitors
- Badges
- Business
- Non-Game Contexts (objective other than success in the game)
- Social impact
- Non-Game Contexts (objective other than success in the game)
- Social impact
- Interesting organisations and experts
- Serious games initiative
- Games for change
- Bunchball
- Badgeville
- Jesse Schell (TED talk link)
- Jane McGonigal (TED talk link)
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