Geography places- Barcelona
- Created by: baskyben17
- Created on: 02-12-20 12:31
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- Barcelona
- Need of rebranding
- Population grew rapidly in the 19th century now stands at 1.7 million
- Pre 1939 was known for culture architecture
- 1939 the culture was suppressed and its vibrant image was lossed
- Strategies involved sport
- In 1992 olympic games was a massive rebranding moment
- Riverside park for business and media
- All levels of society was involved
- The NOU stadium was a turning point allowing 98,000 people to watch
- In 1992 olympic games was a massive rebranding moment
- Strategies involved Culture
- Art and culture has a long history in barcelona
- Gaudi architecture is recognised worldwide and attracts thousands of tourists
- The raval rebranding background
- In the inner city one of the most densely populated areas in the world
- Industry is low skilled employment
- Poor quality housing
- Led to a reputation for petty crime sex working and drug dealing
- The raval district rebranding projects
- Flagship development
- Gentrification was an issue
- 1,700 buildings destroyed for a large tree lined pedestrian area for festivals and markets
- Student accommodation built
- Costs- 5 million and 80% was from the EU
- New hotel built for tourists
- Contested rebranding
- Created social tension
- Long standing elderly residents have been pressured to move out
- Graffiti protests are evident
- Socio- economic gains
- Assessing rebranding
- change in design
- demographic change
- Crime statistics
- retail change
- Change in occupation of residents
- Photographs before and after
- Need of rebranding
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