Global consumerism
- Created by: Katie Beaumont
- Created on: 06-04-17 11:25
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- GLOBAL CONSUMERISM
- This is associated with the worldwide advance of a culture capitlism
- One aspect is 'Coca-Colonization'
- Where global goods & global brands have emerged and dominated economic markets in more parts of the world
- Also captures the psychological & emotional power that have acquired through sophisticated marketing & advertising
- Where global goods & global brands have emerged and dominated economic markets in more parts of the world
- 'McWorld' is a trend tied together by technology, ecology, communications and commerce, creating integration
- Thought by Benjamin Barber, 2003
- This reflected the increasing standardisation of business organisations & practices
- 'McDONALDISATION'
- This reflected the increasing standardisation of business organisations & practices
- The West is the home of consumer capitalism & industrial society
- 'WESTERNISATION'
- 'AMERICANISATION'
- This is the reflection of the disproportionate extent to which the goods and images, that dominate modern commerce and the media, derives from the USA
- Many have argued that the cultural globalisation trends have widened access to range of goods and cultural products, and their opportunities
- They also argue that it has served the interests of economic and political domination
- However, it has also been argued that it is a form of captivity and manipulation that distorts values and happiness
- They also argue that it has served the interests of economic and political domination
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