HUCK

Created by: jaberwalki2
Created on: 02-04-19 12:30

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Magazine - Huck
- Media Language
  - Examples
    - Ocelans Angels
      - opening double page spread uses cold blue lighting
        connotes isolation
      - Wide shot in barren landscape
        makes them look smaller representing the struggle and oppression they are facing.
    - Teenage Utopia
      - literary device of hyperbole in Heading contradicts stereotypical view of an area struck by terrorism.
        Reflects how the youth refuse to let violence effect their community
      - lexis of 'divided' and 'no-go zone' when describing the rest of Brussels
        highlights the difference between the older generation and the more accepting millennials.
    - Jakob Tobia article
      - Use of colour pink throughout eg. the pull quote.
        Shows how Tobia and the article aim to challenge societies idea of masculinity and femininity.
- Representation
  - Ethnicity
    - subversive
    - A lot more representation
      - (could be because of pressure from mainstream media to keep up with new social media where under represented groups are able to self represent)
  - Gender
    - Men could be considered a negotiated reader as thought they may agree with the content there is not a lot of representation of them in it.
    - Not aspirational
    - Heroic but also shows unity between these women in Female Fighters
  - Sexuality
    - Preferred reading for Non-Binary and Drag Queen articles
    - Generally positive representation
  - Religeon
    - Oppositional reading for LGBT+ articles because of beliefs
  - Youth
    - Rebellious in 'teenage utopia' they want to challenge cultural myths.
  - Social class
    - Middle class are negotiated reading for the freedom fighters ~ do not have same background and knowledge
- Audience
  - Age
    - Millenials (18-35)
  - Gender
    - Mixed
  - Ethnicity
    - Mixed
  - Social Class
    - ABC1
      - Higher class with spare money. Evidence of this being in high end brands advertised.
  - Interests, tastes, Lifestyle
    - Skateboarding, surfing, urban/alternative, activism.
      - Niche audiences important to HUCK as they will subscribe when interested and often share articles online.
  - Target Media Group
    - Explorers
      - Very individual
        Relate to non-binary article.
    - Refomers
      - Freedom of restriction
        Relate to non-binary article.
    - Suceeders
      - Have a goal
        Like the Women in Freedom Fighters
      - Higher class with spare money. Evidence of this being in high end brands advertised.
  - Active/ Interactive
    - On Identity and Political activity
      - Does the website, social media and emotive language.
- Industry
  - Produced by TCO London
    - Clear ethos/counter cultural ideology
      - What does it offer?
        Digital and Print editions
        Print offers 'Long form journalism and reportage not offered on website'
        Collectable with high quality photography
        
        Collectable with high quality photography
        
        Appeal to niche audiences
  - What does it offer?
    - Digital and Print editions
      - Print offers 'Long form journalism and reportage not offered on website'
    - Appeal to niche audiences
- Social and Cultural Context
  - Paris Attacks/ Terrorism
  - BREXIT/ Refurendum
  - Patriarchal systems + Opression
    - Parts of the word eg. Frewedom fighters still far from gender equality
    - Around the time where the women's march gained popularity.
  - Christian and Islamic Religious values and beliefs
    - Generally not accepting of the LGBT+ community or gender expression
  - Cultural values and ideologies
    - Where freedom fighters are from they do not have equality between genders.

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