Humans Audiences

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  • Created by: ciaramcg
  • Created on: 03-06-22 23:32
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  • Humans audiences
    • fan of Tv dramas
      • particularly those made by Chanel 4
      • or  enjoyed other KUDOS productions
      • fan of original Humans
      • fans of tv dramas engaged by companies involved or bc it was based on existing drama
    • age
      • age range is broad
      • 15 and over
        • indicated by scheduling being after 9pm watershed
      • show had teenage and adult cast
        • very young to very old cast, attracts wide age range of audiences
      • streamed on Netflix and Chanel 4 websites engaging younger audience
    • gender and ethnicity
      • diverse cast
        • someone for everyone who identify or be attracted to
      • lead female character might appeal to more women
      • ethnic minorities are often underrepresented in media
        • featuring both black and asian cast members
          • helps engage a more ethnically diverse audience
      • sexualisation of female characters
        • Niska- in brothel, Anita - how the men look and speak to her
        • might appeal to straight male audience - male gaze
    • fans of sci-fi genre
      • marketing materials focused on sci-fi genre
        • genre signifiers in posters, trailers, website
          • cool tone colour pallet
          • references to technology& robots
            • & robots gone wrong
        • clear focus of the 'What if?' narrative
          • strong sci-fi convention
      • non typical conventions in humans
        • family orientated
          • the focus on emotional family domestic drama might engage or repel audiences
      • intertextual references to other sci-fi movies/ tv shows
        • I robot, Stephen hawking, etc
          • engages pre sold fans of those products
    • cast members
      • Colin Morgan
        • well known among younger British audiences
      • William Hurt
        • name is highlighted in opening
        • more recognisable to older audiences
        • American actor also engages American audience
          • global audiences
      • Will Tudor
      • Cathrine Parkinson
    • entertaining narrative achieved though dramatic sequences, enigma and cliff hangers
    • audiences identifies
      • audience feel they can identify with characters as they may be going through similar issues
        • teenage rebellion, domestic issues etc
        • relatability draws in audiences who may recognise themselfs and life in the show
    • marketing materials
      • feature a lot of testimonials from organisations and press
        • audiences may find trustworthy
          • good quality and and well reviewed show
            • Opinion leaders - convince audience to watch
      • social media
        • allows for social interaction between audiences
          • interactive marketing Facebook, twitter, eBay
            • engages audience by creating buzz
              • active audiences , creating wiki pages fan fic etc
  • the more well known stars are heavily featured in marketing materials and opening
    • engages their already pre sold fans
  • first episode 6mil viewers in uk - very successful
    • won awards, positive reviews
  • oppositional viewpoint
    • negative responses
      • prehaps expecting more conventional sci-fi
        • or lacked originality
  • oppositional view point
    • ethnic minority actors were synths
      • could be seen as 'slaves' to the richer white people
        • tokenism
      • could of been a lesson on racial inequalities

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