ENGB1- Language and Powe theorists

Just a summary of some of the key theorists for lang and power. Hope it helps :)

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  • Created by: Ben
  • Created on: 11-01-13 10:16
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  • Language and Power- Theorists
    • Norman Fairclough (2001)
      • Critical Discourse Analysis (CDA)
        • 1. Synthetic Personalisation
          • Personal Pronouns
            • Feel they are being addressed personally
          • Seems advert comes from one person NOT faceless company
          • Feel they are being addressed personally
        • 2. Members Resources
          • Uses the readers ideological background
            • e.g. Celebrity- image of fashionable- demands the best tech
        • 3. Building the Consumer
          • The text  receiver becomes the 'ideal consumer'
    • Wareing (1999)
      • 3 types of power
        • Personal
        • Political
        • Social Group
    • Coulthard and Sinclair (1975, 1992)
      • Initiation, Response, Feedback
    • Holmes and Stubbe
      • Repressive Discourse Strat
        • Places conversational restraints
      • Oppressive Discourse Strat
        • Open in exercising its power in conversation
    • Levinson and Brown
      • Politeness Strategy
        • Positive Face
          • Feel Valued/ Respected
          • Face Threatenig Acts
            • threatens +/- face
        • Negative Face
          • Feel you are obliged to do something
          • Face Threatenig Acts
            • threatens +/- face

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