marketing objectives
- Created by: LucyColeshill
- Created on: 07-12-15 10:32
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- Marketing Objectives
- Marketing Objectives
- MUST BE CONSISTENT WITH CORPORATE AIMS AND OBJECTIVES
- Depends on aims and priorities of business
- Could be.........
- size (sales or market share)
- Market Positioning
- Niche or mass
- Innovation
- Increase in Product Range
- Creation of Brand Loyalty
- security
- efficiency measures
- Internal Influences
- Type of product
- corporate aims and objectives
- size of business
- Human Resources
- Operations Management
- External Influences
- Economic state of market
- Competitiors
- Technological Change
- P = Pestle E=Economic S=Social T=Technology L=Legal E=Enviro
- Marketing Objectives
- Could be.........
- size (sales or market share)
- Market Positioning
- Niche or mass
- Innovation
- Increase in Product Range
- Creation of Brand Loyalty
- security
- efficiency measures
- rough start - add more notes for extra revision
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