• Created by: kcford15
  • Created on: 25-04-14 16:39
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  • Marketing
    • The marketing process
      • 1. Market research to identify and understand customers
      • 2. Developing and testing products and services
      • 3. Communicating products and services to customers
    • Why bother thinking about marketing?
      • Reduce risk of product failure
      • understand their customers
      • communicate products effectively to encourage customers to buy them
      • Keep up to date with market trends so products can continue to meet customer needs
    • What is market segmentation?
      • A market segment is a group of people with similar characteristics and needs
    • Benefits of market segmentation
      • Carry out market research
      • Tailor products to customer needs
      • Target promotions at specific groups


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