Media - marketing - XL recordings
- Created by: Aine
- Created on: 22-05-14 09:56
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- Marketing - XL Recordings
- Digital Technology
- Website - previews of new songs - video's from youtube
- There are links to iTunes on some, Amazon on others and some have both - mp3/CD. Or straight from the XL Store.
- Sell merchandise and pre order songs
- Radio 1 - e.g. the prodigy and ADELE
- Websites that stream music - Youtube, spotify, iTunes, soundcloud
- collaboration of Alicia Keys - signed to columbia records, RCA and arista - subsidary labels of sony ( horizontal integration) and JACK WHITE
- Made a sony, which features on a james bond film and a coca cola advert. Whilst advertising film/coke - promoting/advertising song.
- Website - previews of new songs - video's from youtube
- gigs
- An example - radiohead - selling in rainbows - audience chose how much they paid. Average - £4, some paid nothing and 67 paid £10.
- Caused a lot of talk in newspapers and magazines - advertises them
- LOYAL FANS
- An example - radiohead - selling in rainbows - audience chose how much they paid. Average - £4, some paid nothing and 67 paid £10.
- Some artists recieved nominations at the brits - increased popularity - get them more known
- Friendly fires - on the NME tour - publicity
- Digital Technology
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