Media and Theorists for Gender.

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  • Media and Theorists for Gender.
    • Gauntlett
      • Used a content analysis of TV programmes and Hollywood movies to examine changing representations of gender
      • Identified more diverse and non-stereotypical gender roles represented on TV and examples of modern films that showed traditional masculinities as being flawed.
      • Argued that, despite positive changes, men still outnumbered women in leading roles.
    • Rutherford
      • Identified that increasing representations of the 'New Man' in cinema from the 1980's.
      • Also saw a rise in the 'Retributive Man' (tough male characters seeking violent revenge and asserting their authority).
    • Easthope
      • Argued that Hollywood movies reinforced the view that being competitive and violent was a biological predisposition of men.


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