Media and Theorists for Gender.
- Created by: heatherpell
- Created on: 06-03-17 08:42
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- Media and Theorists for Gender.
- Gauntlett
- Used a content analysis of TV programmes and Hollywood movies to examine changing representations of gender
- Identified more diverse and non-stereotypical gender roles represented on TV and examples of modern films that showed traditional masculinities as being flawed.
- Argued that, despite positive changes, men still outnumbered women in leading roles.
- Rutherford
- Identified that increasing representations of the 'New Man' in cinema from the 1980's.
- Also saw a rise in the 'Retributive Man' (tough male characters seeking violent revenge and asserting their authority).
- Easthope
- Argued that Hollywood movies reinforced the view that being competitive and violent was a biological predisposition of men.
- Gauntlett
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