AS Media Aqa Mindmap

Created by: cgardener
Created on: 30-04-17 15:07

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Media forms- How Key Decisions are made in the product and how they affect audience
- Camera Shots
  - Establishing Shot
    - Establishes Setting
  - Wide Shot
    - Shows Variety of information. Can show everyone in a scene
  - Long Shot
    - Framing of character shows the whole body
  - Mid/Medium shot
    - Shot from the waist up
  - Close Up Shot
    - Show detail/emotions
  - Extreme Close up
    - Shows detail of one particular subject/part
  - Point of View
    - View from characters perspective
  - Over the shoulder
    - Over the Shoulder of Character
  - Two Shot
    - Shows 2 characters
  - Overhead Shot
    - Above character
  - Camera Angles
    - Low Angle
      - Looks up
    - High Angle
      - Looks down
    - Canted/oblique
      - Looks disoriented
    - Camera Movement
      - Pan
        Horizontal Movement
      - Tilt
        Vertically
      - Track
        Side to side without pivot
      - Composition
        Symmetry Composition
        Shot is balanced
        
        Antagonists= right Protagonist= Left
        
        Asymmetrical Composition
        One object is off centre.
        
        Focus
        Shallow Focus
        Subjectin focus, background not
        
        Deep Focus
        All of shot is in focus, foreground and background
        
        Frames
        Open Framed
        Suggests Freedom
        
        Closed Frame
        Suggests Entrapment
      - Narrative
        5 stage
        Exposition
        Sit. develops
        
        Development
        Sets scene
        
        Complication
        Problem
        
        Climax
        Matters come to head
        
        Resolution
        Resolved
        
        Todorov
        Equilibrium
        Normality
        
        Disruption
        Event disrupts
        
        Recognition
        Hero sees a problem
        
        Rectification
        Problem fixed
        
        New Equilibrium
        Resolvedbut not same as before
        
        Propp
        Villian
        
        Donor
        
        Helper
        
        Princess
        
        Hero
        
        Dispatcher
        
        Claude Levi Strauss
        We use binary opposites
        
        All narratives based conflict of opposites
        
        Stereotyping
        Assumptions
        Countertypes
        Strong Woman etc.
        Richard Dyer
        Stereotypes are about power
        
        Power stereotype less power
        
        Medhurst
        Media Shorthand that appeals to audience quickly
        
        Post Modernism
        Breaks Todorv Narrative
        Playful, original, Experimental
        
        End First Etc.
        
        Can 'piggyback'other texts
        
        Intertexuality
        Reference to another text
        
        Patriche
        Adpating and juxtaposing old and new texts
        'Cowboys Vs Zombies'
        
        Parody
        'Stewie Potter'
        
        Taking one text and subverting
        
        Hybrid
        key conventions of two or more genre.
        Multiple Perspectives
        'Modern Family'
        
        more than one story and viewpoint
        Disjointed narrative
        Starting with end\end with start
        'Limitless'
        
        Rewriting fictional Lives
        Character reshaped/ recontextualised
        'Sherlock'
        
        Strinati
        Modern society needs fast paced products
        
        Hybrid Products due to channel hopping
        
        Nerd
        ****
        Chav
        Femme Fatal
        Strong Male
        Weirdo
        Gay Boy
        
        Advertising narrative
        Functional Positioning
        How product solves problems
        
        Surreal Take
        Breaks the rules(weird)
        Generates visibility
        
        Symbollic
        How it makes you look/feel better
        Window to future self
        
        Experimental
        Experience of having product
Genre
- Daniel Chandler
  - Genres have same content, form, and style
- David Buckingham
  - Steve Neal
    - We enjoy manipulatedgenres
  - Genres are not fixed forms
- Blumler and Katz
  - Audience is familair with genre
- Rick Altman
  - Films don't have clear genres
- Paul Hunt
  - Disability stereotypes are negative.
- Owen Jones
  - T.V used to be made by working class, meaning they were repsented positively
Institution
- Company who make media
- Public Service
  - BBC
    - Has an obligation to create content for everyone
    - Minority Audiences
  - Aim to educate/ inform
  - Aimedto everyone
- Commercial
  - Aim to entertain
    - Aimedat ABC1 Audiences
      - Includes adverts aimed at ABC1 with disposible income
  - Itv

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AS Media Aqa Mindmap

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