media influence
- Created by: reneesimba
- Created on: 17-03-19 19:18
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- Media Influence
- Role of Social media
- Social media now plays a pivotal part in elections, with parties looking to advertise themselves
- Politicans have social media accounts and talk to their followers on them
- In 2017, the conservatives spent over 2 million on facebook advertising
- Jeremy corbyn snapchat filterused over 9 million times
- Role of the Internet
- Internet has played crucial role
- MPs have sites where they outline the work and activities they have been involved in
- Internet has played crucial role
- Role of Television
- Research by the Electoral Reform Society found that the BBC Question time leader show helped 34% of voters choose their leader
- Role of Newspapers
- Newspapers remain important in shaping public opinion. Telegraph- conservatives, Guardian- Labour
- Tony Blair hired a press secretary Alistair Campbell to ensure that him and Labour were portrayed in a positive light
- Newspapers remain important in shaping public opinion. Telegraph- conservatives, Guardian- Labour
- Opinion Polls
- Accurate?
- Opinion polls have been inaccurate in past general elections such as in 2015, where they failed to predict majority of conservatives
- "Shy Tories" are people who do not openly admit to supporting conservatives leading to boomerang effect.
- YouGov
- "Shy Tories" are people who do not openly admit to supporting conservatives leading to boomerang effect.
- Opinion polls have been inaccurate in past general elections such as in 2015, where they failed to predict majority of conservatives
- Accurate?
- Media Persuasion
- Media is rarely a major factor
- However it can help shape the politcal agenda through the way it emphasises certain topics.
- Media often only confirms people's views as they tend to only read newspapers they believe in
- Media is rarely a major factor
- Role of Social media
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