Representation of Gender in the Media
- Created by: lc_x
- Created on: 29-11-18 12:14
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- Gender in the Media
- Masculinity
- Key Studies:
- Children Now asked boys 10-17 about perceptions of male characters. 33% had never seen a boy doing domestic chores
- McNamara - 80% of male representations were negative (irresponsible risk-takers), 20% were positive (emotional connection with children)
- Key Studies:
- Femininity
- Theory
- Liberal Feminist:
- Cultural lag - media representations are slow to change in response to women's achievements
- Lauzen - 2014, females only made up to 12% of protagonists
- Marxist Feminist
- Stereotypes of gender are driven by the need for profit in capitalism
- Wolf - media deliberately manipulates women into believing that beauty goals become central to their happiness.
- Liberal Feminist:
- Masculinity
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