Media Theorists- Media Language
- Created by: Ishara
- Created on: 18-05-22 16:15
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- Media Theorists- Media Language
- Genre theory- Steve Neale
- genre may be dominated by repetition but are also marked by difference
- genres change, develop and vary as they borrow from and overlap with one another
- genres exist within specific economic, institutional and industrial contexts
- Key Words
- Repetition
- Difference
- Borrow
- Industry
- Semiotics- Roland Barthes
- Texts communicate their meanings through a process of signification
- States that signa have connotations, which involve the meanings associated with or suggested by the sign
- the media has ideological effect on audience
- Key Words
- Signs
- Connotations
- Ideologies
- Structuralism- Levi-Strauss
- media narratives have binary oppositions
- the way binary oppositions are resolved can have ideological significance
- Key Words
- Binary Oppositions
- Ideologies
- Narratology- Todorov
- all narratives share a basic structure that involves a movement from one state of equilibrium to another
- the way in which narratives are resolved can have particular ideological significance
- Key Words
- Three Act
- Structure
- Ideology
- Postmodernism- Jean Baudrillard
- the boundaries between the 'real' world and the world of media have collapsed and it is no longer possible to distinguish between reality and simulation
- in a postmodernism age of simulacra we are immersed in a world of images which no longer refer to anything 'real'
- media images have come to seem more 'real' than the reality we supposedly represent (hyperreality)
- Key Words
- Simulation
- Simulacra
- Hyper Reality
- Genre theory- Steve Neale
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