Section B Case Study: Harry Potter
- Created by: Aliyah
- Created on: 04-01-13 18:34
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- Media- Section B Case Study (Harry Potter)
- E- MEDIA
- MuggleNet- popular site that fans go on to interact with each other.
- Official websites- Warner Bros. and Pottermore made by J.K Rowling- meeting the demands.
- Social Networking- Twitter, YouTube and Facebook
- BROADCAST
- Trailers, TV Spots during big TV shows- creates enigma codes (Use Media Forms here)
- Interviews and red carpet events- Sky1, Behind the scenes footage (DVD Releases, box sets etc)
- Chat show interviews- mostly commercial films.
- PRINT
- Magazine specials- Total Film having three different covers for the main characters.
- Billboard posters- lots of them to appeal to target audience, each character is a main focus. Image central, little text.
- E- MEDIA
- MuggleNet- popular site that fans go on to interact with each other.
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