news corp

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news values
- audience identification
IMPACT
- news values
  - audience identification
- threshold
  - the bigger impact the story has, the more people it affects
    - 1 person dies-its ok, 20 people die...its a big thing
pragmatics of media coverage
threshold
- the bigger impact the story has, the more people it affects
  - 1 person dies-its ok, 20 people die...its a big thing
frequency
- IMPACT
events that occur suddenly
- frequency
- motorway pile ups, murders and plane crashes
negativity
- bad news is more exciting than good news
  - deaths, tragedies, poor weather condition is always rated above positive stories e.g. royal wedding
unexpectedness
out of the ordinary stories are more likely to go on news compared to everyday occurrence
- unexpectedness
"if a dog bites a man, that's not news...if a man bites a dog...thats news!" Charles A Dana
- out of the ordinary stories are more likely to go on news compared to everyday occurrence
unambiguity
- events easy to grasp make better for copy, compared to those open to more than one interpretation
Marie Ruge analysed international news stories to find out what they had in common
personalisation
- people are interested in people.
  - stories centered on a person (celeb) more popular and more likely to make front cover
    - Untitled

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