Olympic games mindmap

  • Created by: jhancock
  • Created on: 30-09-14 10:56
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  • Olympics
    • starting the Olympics
      • the Much Wenlock Games
        • started in 1850
        • Dr William Penny Brookes
        • Pierre De Coubertin was inspired to start the IOC
          • De Coubertin's vision was to bring back the ancient Olympics to unite people in competition
        • Mascot for 2012 games was called Wenlock to celebrate the begginings
      • Cotswold Games
        • Started by Robert Dover in 1612
        • Dover thought competition and exercise would bring the people together
        • Lots of food and drink was provided so the games became very popular with the lower classes
        • Recognised by the British Olympic Association as one of the roots of the Olympics
    • Philosophies and aims of the Modern Olympics
      • AIMS
        • "why did I restore the Olympic games? To ennoble and strengthen sports, to ensure their independence and duration, and thus to enable them better to fulfil the educational role incumbent upon them in the modern world. for the glorification of the individual athlete, whose muscular activity is necessary for the community, and whose prowess is necessary for the maintenance of the general spirit of competition" Pierre De Coubertin
        • Balance between body, mind and will
        • Effort-for the joy it can bring
        • Role-modelling to educate and inspire others
        • Tolerance, generosity, unity, friendship, non-discrimination, and respect for others
    • Commercialisation
      • Amateurism started to cause some serious debt for the host country of the olympics
        • with many cities eventually going bankrupt due to the Olympics, nobody wanted to host them
          • due to this the IOC finally accepted commercialisation
            • Peter Uberroth was appointed to make a profit from the 1984 LA olympics
              • this coincided with the rising popularity of TV meaning there was a huge global audience to gain
                • he charged huge amounts for TV and radio coverage, convinced companies to build stadiums and got massive sponsorships for the games from global companies such as Coca-cola
      • many athletes from the USA were state, or university funded
        • athletes from the UK had no funding meaning they could not compete with the others who had better facilities and coaching
    • Benefits of the 2012 Olympics
      • potential benefits to sport
        • Increased funding
        • Improved facilities in the area
        • Higher profile of sport in the UK
        • increased participation at the base level of the sport development pyramid from which elite performers will be drawn
        • improved organisation of sport in the UK
      • potential benefits to Britain
        • reduced discrimination due to high profile of paralympians
        • increased participation in physical activities among young people
          • improved health, fitness and well-being
        • Feel-good factor
        • improved infrastructure such as road and rail networks
        • business profit
        • income from increased tourism
      • potential benefits to the local area
        • reduced crime
        • urban renewal
        • Enhanced promotion of London as a business area
        • Improved employment and skills opportunities for local people
        • increased sense of well-being and belonging
        • housing ffrom Olympic village left for new residential community
        • increased social integration and co-operation


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