Postmodernism - Jean Baudrillard (Textbook Notes)
- Created by: orlamaisie
- Created on: 30-03-22 11:30
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- Post-modernism: Jean Baudrillard (Mark Dixon Textbook)
- Ten-minute revision
- The postmodern age is marked by the dominance of advertising as a media form. Advertising has also impacted on other media forms creating hyper-real inertia
- We now live in the postmodern age which is marked by a massive proliferation in media content and media messages
- Media proliferation is enabled through the endless copying of pre-existing media. Media forms 'blend' and hybridise during this copying process
- Baudrillard suggests that media blending has resulted in the construction of fictionalised reality
- Baudrillard suggests that there have been three distinct cultural phases: pre-modernity, modernity, and postmodernity
- Media proliferation has resulted in an implosion of meaning through the simultaneous presentation of oppositional truths
- Media proliferation has resulted in an implosion of meaning through the simultaneous presentation of oppositional truths
- Definitions
- Hyper-reality: Baudrillard suggests that we are unable to separate the real world from that which is manufactured by the media. In this sense, we live in a world that is beyond reality or is hyper-real
- Inertia: the constant stream of media that we are subjected to paralyses us or makes us unable to feel or act in a way that creates deep meaning
- Meaning implosion: the sheer volume of media and the multiplicity of voices within the contemporary media landscape produces a cocktail of opinion and counter opinion that audiences cannot disentangle
- Media blending: media forms in the postmodern age blur - the narrative strategies of news, for example, become absorbed into fiction and vice versa
- Three phases of the simulacra
- Early modernity: Renaissance to the early Industrial Revolution
- Limited cultural production
- Cultural production is dominated by a few authors (the church and the state)
- The masses are held firmly in their positions by cultural messages
- Modernity: The Industrial Revolutio to WWII
- Cultural representations begin to break down - producing multiple versions of reality
- Cultural production is dominated by the bourgeoisie and legitimises the capitalist system
- Mass media forms dominate
- Postmodernity: Post WWII onwards
- Media produces hyperreality - an explosion of meaning
- Media makes everyone a consumer - audiences have a limited relationship with authentic meanings
- Advertising and television ascend as the dominant cultural forces
- Contemporary digitial technologies accelerate the effects of postmodernity
- Early modernity: Renaissance to the early Industrial Revolution
- Ten-minute revision
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