AQA AS Buss2 product
- Created by: Eleanor Panting
- Created on: 08-04-13 15:17
View mindmap
- Product
- Boston Matrix
- Dog
- Low market growth/ low market share
- Cash Cow
- Low market growth/ high market share
- Rising Star
- High market growth/ high market share
- Problem Child
- High market growth/ low market share
- Dog
- Product Lifecycle
- Research and development
- -Often complex -May not be successful
- Introduction
- -Low sales -Distrobutors reluctant to take on an unproven product
- Growth
- -Fast growing sales -Product gains market acceptance
- Maturity
- -Slower sales as rivals enter the market -High profit for those with a high market share
- Decline
- -Falling sales -Decline in profits and weaker cashflows
- Research and development
- Boston Matrix
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