profit
- Created by: ishah
- Created on: 09-12-13 09:36
View mindmap
- Profit
- contribution
- how much going towards FC per unit
- have to cover VC
- profit is breaking even
- maximise profit - MC=MR
- loss minimising
- try make MC=MR
- shut down price
- P equivalent to Rev
- AC higher then loss
- P equivalent to Rev
- MC must always cross bottom of AC
- subnormal profit - below normal - LOSS
- normal profit - breakeven
- supernormal - above normal
- shut-down price
- SR concept as in LR have to pay all costs
- OR you're screwed
- SR concept as in LR have to pay all costs
- contribution
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