Media key

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Media Key Terms
- Access
  - Allowing or denng access to certain parts of the media
- Ownership
  - Who owns what of the media
  - Power
- Content
  - What the audience can see and/ or hear
- Audience
  - Uses and Gratifications
    - Why people use paricular media rather than content
  - Idividuals or a collective group of people who consume the media.
- Genre
  - Catagorising media texts
- Representation
  - Gender
  - Race
  - Age
  - Disability
  - Social Status
- Narrative
  - Conventions
    - Genre
    - Form
    - Character
    - Time
  - Storyline
  - Content
- Cultivation Theory
  - Views and opions of the media effect audience judgement and stereotypes
Paradigms
- Genre
  - Catagorising media texts
- Text classified in a genre through indentification of key elements

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