Sampling Techniques

  • Created by: Rawleka
  • Created on: 21-01-21 19:17
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    • Random sampling
      • Sample selected by chance
      • e.g. names drawn out of hat
      • Large enough sample should reflect characteristics of whole population
    • Systematic sampling
      • Where nth  person in sampling frame is selected
      • e.g. Willmott & Young  used every 36th name on the electoral register
      • aka Quasi-random sampling
    • Stratified random sample
      • Researcher stratifies population in sampling frame by age/gender/class etc
      • Sample is then created in the same proportions
    • Quota sampling
      • Population is stratified (broken down into age/class/gender etc)
      • & then interviewer given a quota to fill pp's of certain characteristics


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