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  • social learning theory
    • we learn via observations and imitation
      • proposed by bandura
    • the mediational process (ARRM)
      • attention
        • pay attention to the models behaviour
      • reproduction
        • need to be physically able to reproduce the behaviour
      • motivation
        • choose whether or not to reproduce behaviour based on the expected outcome
      • retension
        • behaviour needs to be retained or remembered
    • vicarious reinforcement
      • observing the consequences of a behaviour being modeled
        • then choosing whether or not to imitate that behaviour based on if they see others displaying that behaviour get rewarded, or punished
          • choose whether or not to reproduce behaviour based on the expected outcome
      • two seperate groups of children watched a video of an adult interacting with a bobo doll, each group had a video in which the way the doll was interacted with was different
        • one video was of an adult playing with the doll, and the other was an adult showing aggressive behaviour towards the doll e.g. hitting, punching
          • the children who watched the aggressive video imitated the behaviour they had seen when in the room with the doll
          • the children with the playing video imitated the kind behaviour
      • lab experiment
        • IV: adults behaviour towards doll
        • DV: childs level of aggression towards doll
      • behaviour also depended on if the children saw adults get rewarded or punished for their actions
      • positive
        • less deterministic
          • choice in behaviour and who we learn from
        • explains why cultural differences last for generations
          • behaviour gets repeatedly modeled and imitated
        • more comprehensive and complete explanation to behaviour than classical conditioning
          • humans and animals store information and make judgements
      • negative
        • participants may have displayed demand characteristics
          • children like to please
          • too contrived and prompting
        • no acknowledgement of biological factors
          • boys aggression levels are higher than girls due to testosterone levels


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