Marketing mix- product
- Created by: ceryslynda
- Created on: 27-03-16 16:24
View mindmap
- Marketing mix-Product
- Boston matrix
- Compares market growth with market share
- Problem children
- Small market share and high market growth
- need heavy marketing
- Cash cows
- High market share but low market growth
- Maturity phase
- Stars
- High market growth and high market share
- Most potential
- High market growth and high market share
- Dogs
- Low market share and low market growth
- Lost cause
- Life cycle
- Development
- Market research
- Introduction
- Normally minimal competition
- Costs high as promotional costs
- Growth
- Maturity
- Sales reach peak
- Competition grows
- Decline
- Sales fall
- Development
- Extension strategies
- Product development
- Redesign or improve
- Market development
- Find new markets
- Change price
- Change promotion
- Product development
- Boston matrix
Comments
No comments have yet been made