The Characteristics of New Media
- Created by: Emma
- Created on: 21-05-14 08:39
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- The Characteristics of New Media
- The digital revolution and convergence
- Digitalisation has resulted in different ways of presenting information as they can all be combined into a single delivery system.
- This is known as convergence
- Technological convergence has also produced social and economic convergence
- JENKINS (2008)
- He noted the change in mobile phone technology
- Media convergence effects the way we consume media.
- CORNFORD & ROBINS (1999)
- Digital convergence would see the emergence of the 'holy grail' information age.
- However, JENKINS noted that this is unlikely to happen.
- Digital convergence would see the emergence of the 'holy grail' information age.
- BOYLE (2005)
- Noted that digitalisation allows information to be delivered across a range of media platforms.
- Technologies are converging.
- This is known as convergence
- Digitalisation has resulted in different ways of presenting information as they can all be combined into a single delivery system.
- Compression
- Digital technologies enable the compression of signals
- TV and radio signals can now be sent through the same cable.
- New markets have developed as a result.
- BOYLE (2007)
- The focus of media companies is on creating a personalised media experience.
- Interactivity
- The new media are interactive media
- It is responsive to real time user input
- Consumers can mix and match the information they want
- JENKINS
- Interactivity has been brought about by convergence
- Media audiences will go anywhere for the entertainment experience they want.
- It has produced a participatory culture
- Interactivity has also produced a collective intelligence
- This can be seen as an alternative source of media power
- The internet has provided a place for people to build collective intelligence
- Fans of TV shows have become extrememly influential
- BOYLE (2005)
- Noted similar trends as JENKINS
- We can decide what we watch and when
- We can interact with particular TV shows
- The digital revolution and convergence
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