The State of the Magazine Industry
- Created by: Hope
- Created on: 26-01-15 18:50
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- The State of Magazine Industry
- Fall in Print Sales
- A magazine companys success depends on how many copies they sell.
- Between 2000 and 2013 the sales of the top 100 magazine titles in the UK had fallen by a third.
- Why have magazine sales fallen?
- Picking up a paper copy has become a dying habit
- Struggles to compete with online media
- No longer an 'affordable luxury'
- Suffer from lack of immediacy
- Collapsing Youth Market
- Magazines target the youth because...
- They have leisure time
- They have a range of interests
- They have a desire for the feeling of community
- They have lost interest in the content of magazines
- They spend more time on the internet than reading paper copies
- •The last five years have seen the closure of many successful teen magazines for example: Just 17, Smash Hits, Bliss, Cosmo Girl and Sugar.
- Magazines target the youth because...
- Changes in Advertising
- Sites like Buzzfeed use native and sponsored advertising
- Native Advertising: Advertising that looks the same as layout of magazine
- Sponsored: 'Pay-Per-Click' advertising models
- Sites like Buzzfeed use native and sponsored advertising
- Fall in Print Sales
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