word of mouth

  • Created by: dowcha17
  • Created on: 02-11-22 14:38
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  • Word of mouth
    • Definition
      • information passed orally from person to person
    • Advantages
      • costs are small other than someone's time
      • Supporters will be eager to talk
    • Disadvantages
      • process can be slow
      • message can be distorted or diluted
    • Example
      • share a coke- names on coke cans so people would buy ones for their friends and relatives
    • Judgement
      • not effective as the message is not reached or might not get a lot of people involved
    • Example of effectiveness
      • Untitled


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