Sampling: Random


Sampling: Random


  • In large numbers provides the best chance of unbiased representative sample of a target population
  • Avoids bias as you are randomly picking participants from for example a hat.


  • The larger the population, the more difficult it is to sample randomly as compiling a list of everyone becomes more impractical.
  • True random sampling is very rare.


True random sampling only occurs when every member of a target population has an equal chance of being selected.


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