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Opportunities
- they are entering a new European market so risk is spread and a larger customer base could be formed.
- European mussel prices should increase as demand increases.
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Threats
- employees may not feel motivated to work long hours.
- they may not survive in the competitive European market.
- heavy marketing in europe may lead to usin up a lot of money
- -tqm may not motiate employees
- the syestem did not work well before
- due to Brexit, the move to an EU area may prove problematic.
- Interest rates are forecast to rise.
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