The educational/behavioural approach

Created by: LottieAli
Created on: 05-05-14 17:49


	The educational/behavioural approach
	Advantages Pester Power. Can be aimed directly at a specific audience e.g. anorexia in teenage girls' magazines. People learn and change their behaviour accordingly e.g. sugar and fat intake. Provides information for people to make well informed choices independently. If enough people are educated, the knowledge becomes common sense.	Disadvantages People may feel preached or dictated to and so resist campaigns and promotions. People may throw away leaflets without reading them. Many people don't watch television advertisements. Email and website promotions are limited to those with internet access. Health websites are rarely used.
	Evaluation Definition: The educational/behavioural approach is about providing information so that the public understand health issues. The approach aims for people to adopt a healthier lifestyle e.g. school talks, support groups, documentaries, leaflets, TV advertisements, magazines, billboards and posters.

The educational/behavioural approach

Advantages

Pester Power.
Can be aimed directly at a specific audience e.g. anorexia in teenage girls' magazines.
People learn and change their behaviour accordingly e.g. sugar and fat intake.
Provides information for people to make well informed choices independently.
If enough people are educated, the knowledge becomes common sense.

Disadvantages

People may feel preached or dictated to and so resist campaigns and promotions.
People may throw away leaflets without reading them.
Many people don't watch television advertisements.
Email and website promotions are limited to those with internet access.
Health websites are rarely used.

Evaluation

Definition: The educational/behavioural approach is about providing information so that the public understand health issues. The approach aims for people to adopt a healthier lifestyle e.g. school talks, support groups, documentaries, leaflets, TV advertisements, magazines, billboards and posters.

Comments