Selection: Picking people, themes, colours
Combination: Elements grouped together, cohesive
Omission: What there is a lack, left out
Elements of language: Specific details ( Colour codes, camera angles)
Encode: What the producer has included in the product (a message/idea), encoded message
Decode: How we receive the message (connotation)
Choice: The decisions made
Anchorage: The text that goes with the message to give the image a certain meaning
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