3 types of narrative codes tat can be analysed in a text...
Action: The text tells a story that the audience can follow.
Enigmatic: Allows the audience to interact and ask and answer questions.
Symbolic: Identify major themes and ideologies
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Cohens Moral Panic
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A certain ssue is brought to the attention of the public through the interference of the media.
There are three stages to a moral panic...
The occurence of a deviant act.
Reported across media platforms, print, broadcast and e-media.
Interaction from a governing body.
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Del Sola Poole (1997)
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Utopian Society
Gives the audience the opportunity to access new media easily and to have the ability to be an active audience member as well as a passive audience member.
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Saussure (1983)
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3 levels:
Syntactic: What a media text denotes, and has one meaning.
Representational: What a text represents, different meanings.
Symbolic: Hidden symbolic meaning
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Post-Colonialism
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Issues of race and legacy effect media representation.
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Auteur theory
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Looks for patterns in films directed by the same director or 'author.'
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Cultural Imperialism
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When one country dominates another countries media consumption.
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Post-Structuralism
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Texts have different meanings that aren't obvious.
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