Interface designer needs to consider attention span, as most users have a short attention span.
Most important information on the screen must be obvious with screens clearly labelled, as well as any area where data/info has to be inserted by the user. Pop-up messages also help keep a user's attention.
Flashing graphics, and sounds can also be used to attract user's attention to an action on the screen. The features must be used sparingly as too many features detract from the use of the screen. Also, the attention span may become shorter.
If the screen is permanently filled with features, then user can become confused and feel uncomfortable with the screen.
Most screens include menus and sub-menus. Must remain consistent (same place on screen, words used should mean the same on the screen). Layout must be consistent (buttons should be in the same place). Consistent colour scheme.
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