Consider: rate of reaction, product yield, cost, right reaction conditions.
- Need to make lots of product cheaply and quickly.
- TEMP - high = faster, but expensive.
- PRESSURE - high = faster, expensive and DANGEROUS (reaction vessels must be made of stron material and incorporate safety systems = expensive)
- CATALYSTS - can be expensive, but will make reaction faster at lower temp. DON'T GET USED UP.
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