AS Media - Institutions and Audiences

DISTRIBUTION

Distribution is getting the film to the cinema.

EXHIBITION

Exhibition is showing the film at the cinema.

• Used on 35mm projectors
• Not as widely used anymore
• Film is printed onto celluloid ($1500 per print)
• Costly to buy ($60,000 - $150,000)
• Physical prints need insurance
• More expensive to recirculate
• May need repairs

• Standardised (US) 2002
• Standardised (UK) 2005
• Cheaper and faster to send digital copies
• Projectors now show films through hard drives
• Different projectors are used for 3D films
• However, it is easier for piracy and theft

The current system in place is DCP.

• DCP is basically a USB pen with the film uploaded onto it
• Each pen has limited access through a limited number of licences
• To access the film, an access code is needed
• Each cinema (Odeon, Empire, Vue) has to sign for the pen drive
• The code is given to the projectionist so the film can be played
• This helps prevent piracy as the film is secured through access codes and licenses

Satelitte Exhibition

• Aims to cut distribution costs further
• Films will be downloaded from a secure server
• The film will be then be activated through satelitte
• Projectors will be able to be controlled by satelitte
• This centralises the entire distribution and exhibition process externally

This has already been explored through projects in the UK (National Theatre Live and Opera Live)

• Hamlet
• Jane Erye
• Swan Lake
• Alice in Wonderland

After Cinema Exhibition (3-6 months):

Known as the 'Sales Run'

• DVD/Blu-ray sales
• Subscription/downloads (with costs)
• These may include extras (Director's commentary, deleted scenes, interviews)

After the Sales Run (9-12 months)

Films will then be distributed exclusively on film platforms that cost money for the audience

• Sky Movies
• Virgin on Demand
• Amazon Instant Prime
• Netflix
• Now TV

Case Study - Batman V Superman

• Fan trailers
• Mash-ups (Remixing music)
• Swedes (remixing films)
• Fan reaction videos
• Memes
• Cos-play
• Wikia (Fan) sites
• Fan films
• Fan art

https://www.youtube.com/watch?v=bIhzw7YEJTs

https://www.youtube.com/watch?v=IjAwwacGMF8

https://www.youtube.com/watch?v=G3imFvD_AaA

https://www.youtube.com/watch?v=9GhzdNkaJZg

http://teamcoco.com/video/batman-v-superman-sneak-peek

Sad Affleck - https://www.youtube.com/watch?v=cwXfv25xJUw

https://www.youtube.com/watch?v=a1KCefx_V_o

https://www.youtube.com/watch?v=iCU72A4xoFI

https://www.youtube.com/watch?v=BSGs3UE2x28

Batman (1989)  Directed by Tim Burton

Cinema release – Video (Video boxset)  / DVD - Boxset / (1990’s)

Blu-ray - Boxset/  Video-dvd-Blu-ray special editions (20 anniversary) (2000’s)

 Netflix/Amazon/NowTv– Sky store/Virgin On demand (2010’s)