Better organisation and finance and campaigned more strongly than in 1945
The party was united behind opposition to Labour nationalising iron and steel, unlike Labour which was divided
Their promise to build 300 000 homes a year was popular, as Labour had not managed to deal with a post-war housing shortage
The Conservative campaign promised freedom from rationing and regulations while keeping the key elements that had been popular since 1945 - the welfare state and full employment policies
Churchill was still a much admired figure and in 1951 he did not make controversial speeches like those that helped lose the 1945 election
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