Generalisability: Only a certain type of person tends to read and answer questionnaires in magazines. It was also a volunteer sample so therefore this creates a select type of personality – making it less generalisable. It is also culture biased as it was only sent out in one small area of the world (Rocky Mountains)
Reliability: Standardised questionnaire sent out to all participants. Use of qualitative data = objective and less biased.
Application: The results can help us understand some adult behavioural and relationship difficulties. We can trac back through childhood to consider the impact of parenting on adult behaviours. This can help in therapy sessions.
Validity: The study only used closed Likert Scale questions, which produces limited data. There was no open questions for participants to elaborate further, leading to a lack in validity. Also the use of a questionnaire can lead to social desirability where the participants may have lied to make themselves look happier than they actually are.
Ethics: There was some deception as the title “Love Quiz” may have misled people to believe the quiz was about something that it wasn’t.
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