Business - The Marketing Mix 0.0 / 5 ? OtherAnimal ManagementOtherOther Created by: Becky_BerryCreated on: 28-01-21 09:43 The Marketing Mix Marketplace: where we go to buy and sell a particular type of product (e.g., Pet Care: Vets, Retail, Groomers) Marketshare: the percentage of the market that the business has control over Marketing: promoting our product/business (3 aims, to increase: customer base, sales, marketshare) Customer Base: the group of people who repeatedly purchase the goods or services of a business businesses can look at data such as number of customers, type of customers and their characteristics to determine how best to market their business Target Market: the group of people we are aiming our marketing at 1 of 3 The Marketing Mix Behavioural: how people want to shop Psychographic: the things that'll attract us to the product (e.g., personality) Geographic: location ACORN classification urban/rural region customer location Demographic age gender occupation socio-economic group Behavioural trends loyalty status rate of usage Psychographic personality lifestyles attitudes class 2 of 3 Marketing Mix Plan What and how are we going to do it? Justify Recommend Price Promotion offers (for price too) discounts (for price too) Product range Place location People target market 3 of 3
Seed Processing Market Product Scope, Demand, Business Scenario, Trends, Share, Applications, Types and Forecasts 2021 – 2028 0.0 / 5
Comments
No comments have yet been made